These days, it feels there are more artistes than fans. Everyone has a
song out, everyone is chasing the next hit. I believe in following your
dreams and living your passion so this article isn’t here to kill your
buzz. I do wonder though, do all the artistes we have and will have know
that there are other ways of fufilling their passion via entertainment?
Check these out
10. Collaborate
Not in the ‘alright stop/collaborate and listen’ way, but in the getting songs out there by getting others on a track. Think about it, since ‘Stylee‘, Nigerian Djs have been putting singles out (Jimmy Jatt and Xclusive especially, then there are people like Moby and David Guetta.
9. Produce
Producers are rockstars as well you know. Learn how to produce and make a couple of songs for others.
8. Hype
Every artiste needs a team, and one crucial member of the team is a
publicist. When it comes to ‘hyping’, you can work as an independent
brand, or work with a particular artiste or company. Check out brands
like Black House Media and WePlugGoodMusic.
7. Teach
They say those who can’t, teach. Perhaps. But if everyone is doing
and noone is teaching, how’s anyone going to learn? If you know how to
play an instrument, try teaching others. There’s also, voice training,
theory of music and more.
6. Critique
And no I do not mean ‘criticise’. Be a critique, that person whose
review everyone waits for. Critique singles, albums, movies, television
shows, radio shows and more. The food industry has critics that can make
or mar a restuarant, you can be that for the entertainment world.
5. Be an Agent
We forget that agency is crucial in the entertainment world. Simply
put, an agent gets bookings, gigs, sometimes auditions and appearances
for an artiste. An agent is different from a manager as it is a less
involved position. You basically say, I’ll get you this gig and get this
commission.
4. Be an A and R
And A and R (artiste and repetoire) usually works with a label. Their
duty is to develop and find talent. You may have a knack for spotting
the next big thing in Fuji. So why don’t you?
3. Manage
Managers are an artiste’s best friend. A manager is like a boss, an
employee, a friend, a shrink, a strategist, an agent, an ‘a and r’ and
more rolled in one. So how many of you know that Godwin Tom who now
manages Wizkid and Waje and managed M.I at some point, is actually a
rapper himself? And of course, you may know some of the best managers in
the business- Efe Omorogbe, Sunday Are, Jude Okoye, Osagie Osarenkhoe.
2. Report
Like music? Report it. Go for shows and cover them. Write reviews.
Give news. Tell people all those fun facts you have. Music /
Entertainment reporting is big business if done right. ’The Source’,
Ryan Seacrest, Capital One.. These are some brands that thrive on
entertainment.
1. Write
It is a shame that we spend more time criticising people for not
writing their own songs, than accepting that song writing is an art and a
career in itself. Today, I urge you to google ‘Diane Warren’.
Thank you.
With these ten points of mine, I hope I have been able to convince
and not confuse you that a passion for the industry does not mean
singing alone.
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